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Analytics

The Analytics section gives you a clear view of how your popups are performing. Track coupon generation, redemption rates, and individual coupon details.

How It Works​

Every time a coupon is generated through a popup, it is logged with details about the customer, cart value, discount, and more. The analytics dashboard summarizes this data so you can measure your popup's effectiveness.

Summary Dashboard​

At the top of the analytics page, you'll see five key metrics:

MetricDescription
Total coupons issuedTotal number of coupon codes generated across all popups
Active couponsCoupons that have been generated but not yet used or expired
Redeemed couponsCoupons that customers have successfully used to complete a purchase
Redemption ratePercentage of issued coupons that were redeemed
Expired couponsCoupons that reached their time limit without being used

Analytics Summary

tip

A healthy redemption rate varies by industry, but anything above 15-20% is generally considered good for exit-intent coupons.

Coupon Log​

Below the summary, you'll find a detailed table of all generated coupons.

Table Columns​

ColumnDescription
CodeThe unique coupon code (e.g., "LSC-A7K2M9")
PopupWhich popup generated this coupon
StatusActive, Redeemed, Expired, or Deleted
DiscountThe discount value and type (e.g., "10%" or "5.00 EUR")
CreatedWhen the coupon was generated
Redeemed AtWhen the coupon was used (if redeemed)

Use the filters above the table to narrow down results:

  • Search — Type a coupon code to find it instantly
  • Status filter — Show only Active, Redeemed, Expired, or Deleted coupons
  • Date range — Filter by creation date (From / To)

Pagination​

The table shows 25 coupons per page. Use the Previous and Next buttons at the bottom to navigate through results.

Coupon Detail View​

Click on any coupon in the table to see its full details:

Basic Information​

  • Coupon code
  • Status (with colored badge)
  • Generated and expiration timestamps
  • Discount amount and type

Customer Information​

  • Cart value at the time the coupon was generated
  • Customer ID (Shopware customer ID)
  • Visitor country (2-letter code, e.g., "DE")
  • Customer segment (new visitor, returning customer, or logged-in)
  • Which popup generated the coupon
  • Display conditions that were active at the time
  • Trigger settings that were in effect

Coupon Rules Snapshot​

A snapshot of the coupon configuration at the time the code was generated, including:

  • Minimum cart value
  • Maximum discount amount
  • Expiration time
  • Max uses per customer
  • Cooldown period
info

The rules snapshot shows the settings that were active when the coupon was generated. If you change settings after a coupon is generated, the existing coupon keeps the original rules.

Coupon Detail View

Deleting Coupons​

Delete a Single Coupon​

  1. Click on a coupon to open its detail view
  2. Click the Delete button
  3. Confirm the deletion

Bulk Delete​

  1. Select multiple coupons using the checkboxes in the table
  2. Click the Delete selected button that appears
  3. Confirm the bulk deletion
caution

Deleting a coupon log entry removes it from your analytics. The corresponding Shopware promotion is not affected — if the coupon code was already applied to a cart, it will still work until it expires.